Renda Group in the rapid development and continuous expansion, attaches great importance to the construction of corporate culture "soft power", insists on grasping business management with one hand and corporate culture construction with the other, and forms a more systematic corporate culture system including business purpose, enterprise spirit, business philosophy, value system, etc., which enhances the core competitiveness of enterprises and promotes the sustainable development of enterprises.

Meaningful corporate identity:

1, the name of Ren Da, "Ren" comes from the character of founder Cai Yingren, and takes the meaning of freedom; Attainment means accessibility; Together, with will, hard work, you can achieve success.
2. blue represents blue sky, green represents green space; The shape is a combination of the initials RD of Renda; Placed in heaven and earth, creation in infinity. It means that Renda Group will continue to innovate, flourish, cut the wind and waves, gallop the world, and reach the other side of success.
3. Lightning is shaped in the middle and synthesized with RD with the word "electricity", indicating that Ren Da is mainly engaged in the power industry.

2. Business purpose:

dedicate users with first-class service and first-class products, return to the society, and serve the country by industry.

Third, enterprise spirit:

first-class service, extraordinary wisdom, innovation and victory.

Business philosophy:

people-oriented, pioneering and enterprising, serving the society.

Value system: 

business philosophy: leading as the core, market as the guide, research and development as the basis for efficiency, management as the basis, talent as the foundation
Selection criteria: morality as the priority, both ability and integrity
Literacy orientation: integrity, reflection, studiousness, self-motivation
Employee pursuit: strengthen the body, sharpen the will, stimulate potential, create a brilliant career and healthy life
Work method: full control, stage evaluation, equal emphasis on results and process
Management philosophy: with the right people, to the right position, at the right time, with the right method, do the right thing
Human resources concept: talent is the capital of enterprise prosperity, enterprise is the ship of talent voyage, work together to reach the other side, career retention, feelings retain people, atmosphere retain people.
Professional ethics: dedication, loyalty, initiative, responsibility, thrift, diligence
Enterprise innovative thinking: beyond convention, challenge the limit, never satisfied, always innovate
Internal assistance relationship: mutual customer service, mutual help and win-win
Attitude towards customers: Treating customers well is to treat yourself well, and creating value for customers can realize your own value.